TomTom is a relative younger company that confirmed spectacular growth within the earlier years in gross sales of navigation instruments. TomTom is market chief in navigation software program intently adopted by Garmin. In that space nonetheless there are steady adjustments. One among them is targeted on this article; the digital maps which kind the fundamental of the navigation software program.
The company not too long ago acquired the second largest digital map supplier on this planet: Teleatlas. Teleatlas is proprietor of a big geographical database than it repeatedly up to date and enhanced with “factors of curiosity.”
“We consider that the navigation industry is on the daybreak of a brand new period. Sooner or later, we’re assured that finish person group enter and suggestions about maps and POIs, together with updates and corrections, will show to be instrumental in sustaining the standard and integrity of the map on the highest stage attainable.” Alain De Taeye, ex CEO and co-founder of Teleatlas, now member of the board of TomTom.
The Mixture of a map maker and a software program supplier gives prospects. Of 1 the synergies is the Map-Share ® idea that TomTom has elaborated. TomTom has a big person group – a group to the trendy sense – which repeatedly ship updates of places which are modified or being altered. This is among the major organizing efforts Teleatlas should make: a steady replace and high quality control of their maps.
As maps are their major asset it is usually one of many danger areas addressed by Teleatlas. In-accurate knowledge could result in claims because the number of services for which maps are used enhance 회사소개서제작.
Linked to this danger is the danger of the function of data expertise as an necessary ingredient within the business course of (of teleatlas). The database is the middle of the operation and makes it each highly effective, as weak; “insufficient data could damage the company’s popularity.” Now that the company has merged with Tomtom this danger will stay. But TomTom has established a vertical integration and will prolong its business with this database. One other talked about (1) danger is mental property of the digital maps. “Piracy,” is added as a danger issue
Earlier than the takeover, 56% of Teleatlas’ income comes from solely 5 clients. The mixture of TomTom and TeleAtlas should supply new services which is already on the implementation agenda. Calls for for location primarily based services (LBS) enhance quickly.
Teleatlas has addressed 4 major business areas. Portable navigation – for TomTom, navman, garmin, and so on. Web mapping – viamichelin, Google maps (for mobile), Mappy
Wireless and LBS – wayfinder, RIM Automotive navigation – Blaupunkt, VW, BMW, MB Siemens VDO (now continental) and Enterprise & Authorities – UPS, Fedex Deutsche Submit, AT&T, and so on.
Nokia was one of many shoppers, however that should have modified since Nokia took an analogous transfer since TomTom’s takeover of Teleatlas.
After the bid issued by TomTom, Nokia determined to purchase Teleatlas’ major rival and worlds main map maker Navteq.
For one facet this can be a new deal with to TomTom; Nokia can have way more monetary power to put money into new improvements and developments. Additionally they have purchased Navteq for 8,1 billion {dollars} and will face an equal problem to finance this. On the opposite hand, it exhibits that TomTom has carried out the best factor in buying Teleatlas. Management demonstrated to have a imaginative and prescient, the place their new rival has merely practiced a “me-too” step. TomTom additionally has a bonus locally platform. Communities change to business fashions of many corporations nowadays.
H.J.B.
(1) – Teleatlas Annual report 2007